On June 18, Counterpoint Research released a report revealing that shipments of high-end TVs globally surged by 44% year-on-year in the first quarter of 2025, accompanied by a 35% increase in revenue. TCL and Hisense emerged as the primary drivers behind this growth, with their shipments doubling compared to the same period last year, bringing them closer to Samsung, the long-standing market leader. This substantial shipment growth underscores the ascendancy of Chinese TV brands over the past year.