Liu Qiangdong, CEO of JD.com, has stated that the company's international business will forgo the cross-border e-commerce model due to its unsustainable nature in the long term. He contends that this model adversely affects local employment and tax revenue, often focusing on low-priced goods that tarnish a country's image. Liu Qiangdong emphasized that "Made in China" once represented high quality but is now being undermined by some low-cost products impacting China's industrial reputation. He disclosed that JD.com's international strategy will instead prioritize promoting Chinese brands, with 1,000 already on board in the initial phase, aiming to introduce them to global markets within the next five years.