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From "One Cut" to "Buy Together": Is WeChat E-commerce Poised for a Breakout?
2 day ago /
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Author：小编
E-commerce enterprises relentlessly pursue traffic growth amidst a fiercely competitive landscape. On the cusp of the 618 shopping festival, both Taobao and JD.com unveiled strategic alliances with Xiaohongshu, aiming to dismantle barriers and navigate the traffic growth conundrum. Firms with robust traffic channels often wield distinct advantages. In recent years, WeChat e-commerce has stealthily accelerated its expansion, recently testing a novel feature called "Buy Together with Friends" in its WeChat Store. This feature, reminiscent of Pinduoduo's group buying model, has sparked speculation among observers, with some likening it to a WeChat iteration of "One Cut".
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