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Liu Qiangdong, the Chairman of JD.com's Board of Directors, has announced that JD.com will officially venture into the hotel and travel industry, establishing a dedicated channel department focused on developing takeout and catering services. To bolster its presence in this sector, JD.com has poached key personnel from other platforms, offering competitive salaries. However, Liu Qiangdong has categorically denied any plans to enter the ride-hailing market. This commitment to the hotel and travel industry is further evidenced by the multiple job postings related to this sector on JD.com's official recruitment website. Notably, JD.com first dipped its toes into the travel industry in 2011, though it did not prioritize it as a core business then. With this new initiative, JD.com aims to redefine the competitive dynamics of the hotel and travel market.
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