Zhejiang Province will undertake a series of measures aimed at enhancing the consumption environment. Commencing on July 6, 2025, the province will initiate a specialized campaign for online market supervision, targeting illegal activities such as fraudulent traffic manipulation and vulgar live streaming sales. Additionally, it will intensify supervision within the food industry to combat the use of illegal additives, address "unfair terms" prevalent in the telecommunications and decoration sectors, and rectify unreasonable pricing practices in the tourism market. Concurrently, Zhejiang will organize special operations to combat intellectual property rights infringements and the production and sale of counterfeit and substandard goods.