On June 15, Pop Mart's latest outlet in Xixi Tianjie, Hangzhou, witnessed an unprecedented surge in customers upon its grand opening. The LABUBU series blind boxes ignited a buying frenzy, causing the store to shut its doors abruptly after just two hours due to sold-out inventory. The scene turned chaotic, with suspected scalpers engaging in bulk purchases while ordinary consumers endured four-hour waits only to leave empty-handed. This incident swiftly garnered social media attention, prompting widespread public concern. Pop Mart and the mall authorities responded by stating that the early closure was necessitated by potential safety hazards, yet consumers remained unsatisfied with this explanation.