Consumption Trends Remain Anchored in the Post-00s Generation
1 day ago / Read about 0 minute
Author:小编   

The 2024 financial report of The Monsters series, which includes LABUBU, an IP belonging to Pop Mart, has achieved remarkable results. Sales surpassed an impressive RMB 3.04 billion, marking a year-on-year surge of 726.6%. This outstanding performance has propelled LABUBU to surpass the classic IP MOLLY for the first time, solidifying its position as Pop Mart's most profitable IP.