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Douyin E-commerce Strengthens Governance of Misleading Advertising: Cracks Down on Marketing Violations in Live Streams
2 week ago /
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Author：小编
Douyin E-commerce has announced stringent measures to combat misleading advertising within the food and hardware product categories. For offenders, encompassing both influencers and merchants, the platform will impose penalties including live stream interruptions, commission freezes, penalty deductions, and the revocation of e-commerce sales privileges. Furthermore, Douyin E-commerce will persist in scrutinizing and regulating content across sales videos, live streams, and product detail pages. The focus will be on targeting organized, malicious, and mass misleading advertising activities, with periodic public disclosures of offenders' lists to maintain transparency.
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