The financial regulatory body of a Yangtze River Delta region has recently issued a directive prohibiting banks under its jurisdiction from using physical gifts as incentives for deposit attraction or collaborating with internet platforms to offer benefits. All relevant products must be promptly withdrawn from the market, promotional materials must be concurrently removed, and existing practices must be phased out in an orderly manner by the end of 2025. Notably, this requirement is currently specific to this region, with other areas yet to adopt similar measures.