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Beijing Initiates Plan to Attract Global Premium Brands for First Stores, Flagships, and Innovative Concepts
1 week ago /
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Author：小编
The Beijing Municipal Commission of Commerce, alongside three other departments, has unveiled a comprehensive strategy designed to establish Beijing as a global hub for new product launches. This plan aims to bolster the transformation of business districts, entice global luxury brands to open their first stores and flagship outlets in the city, and nurture local fashion and bespoke brands. Additionally, the initiative promotes the establishment of fashion and tech electronics consumer goods launch centers across various districts, facilitating brand events in Beijing and encouraging cultural landmarks to collaborate with brands for exclusive exhibitions.
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