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The Beijing Municipal Commission of Commerce, in collaboration with three other key departments, has unveiled a comprehensive strategy designed to rejuvenate and elevate domestic trendsetting brands. This initiative encourages esteemed, time-honored brands to forge partnerships with renowned intellectual properties (IPs) in order to innovate products, launch an online platform titled 'Direct Sales by Beijing Enterprises', and propel the evolution of domestic trend brands towards excellence in quality, eco-friendliness, and intelligence. Furthermore, the plan meticulously refines the selection criteria for 'Beijing Gifts', diversifies product offerings, and streamlines the integration of these products into bustling business districts and picturesque tourist attractions.
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