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Before the Overseas 618 Shopping Festival, Labubu Soars to Top Search Term on AliExpress
2025-06-06 /
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Author：小编
Foreign consumers eagerly snapped up Labubu products on AliExpress, Alibaba's leading cross-border e-commerce platform, catapulting it to the top search term. During this year's Overseas 618 Shopping Festival, Pop Mart will further extend its momentum by introducing new Labubu items exclusively on AliExpress. Since Pop Mart's official debut on AliExpress, sales have skyrocketed, securing the top spot in the fashion toys category and propelling an impressive 300% year-over-year growth in Gross Merchandise Volume (GMV) for AliExpress's fashion toys category in the first half of the year.
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