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Apple TV+ is vigorously competing in the auction for Major League Baseball (MLB) streaming rights, with a particular emphasis on Sunday Night Baseball, and has submitted a bid exceeding that of NBC. The MLB finds itself at a crossroads between traditional broadcasters and digital platforms: traditional broadcasters offer extensive reach but lower financial offers, whereas digital platforms offer higher bids but narrower distribution. Currently, Apple pays roughly $85 million per year to broadcast "Friday Night Baseball," and a prospective new three-year contract could serve as a stepping stone for the MLB to consolidate its national broadcast rights beyond 2028. Negotiations are ongoing regarding the distribution of MLB's copyright, encompassing rights to events like Sunday Night Baseball.
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