Meituan Travel has unveiled its consumer insights for the 2025 Dragon Boat Festival holiday, revealing a remarkable surge of over 428% in orders for county scenic spots compared to the previous year. This surge was fueled by the booming dragon boat economy and the thriving parent-child economy. Notably, regions such as Xinjiang, Guangdong, and Guizhou witnessed significant growth in cultural tourism orders. Folk activities played a pivotal role in promoting tourism to ancient villages and towns, injecting fresh vigor into the cultural tourism market.