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Daily Active Users of Temu Drop by 58% in May in the US, While Shein Sees Rise in Average Order Value
2025-06-03 /
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Author：小编
Reuters reports that data from market intelligence firm Sensor Tower reveals a significant decline in the daily average user count for Temu, the global discount e-commerce platform owned by Pinduoduo. In May, the number of daily active users in the United States fell by 58%. This development poses a considerable challenge for the e-retailer amidst the ongoing China-US trade tensions. Previously, the White House terminated a rule that permitted Chinese companies to ship low-value packages to the US duty-free, leading Temu to reduce its advertising expenditure in the American market and adjust its order fulfillment strategy.
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