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Taobao and Tmall's instant retail service, 'One-Hour Delivery', has been rebranded as 'Taobao Flash Sale' and now features prominently as a main entry point on the Taobao app's homepage. On its debut day, Taobao Flash Sale was available in 50 cities, with nationwide expansion scheduled for May 6. Following the rebranding, Taobao Flash Sale will collaborate with Ele.me to offer subsidies exceeding 10 billion yuan, encompassing free orders, high-value coupons, and more. Ele.me will fully integrate its supply chain and partner with brand merchants, aiming to encompass 200 key chain brands. This transformation signifies that Taobao Flash Sale will now oversee the entire instant retail business, with Ele.me playing a supportive role in this joint endeavor.
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