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Lazada Unveils: Nearly 10,000 Tmall Brands Foray into Southeast Asian Market
1 day ago /
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Author：小编
Lazada, Alibaba's premier e-commerce platform operating in Southeast Asia, has recently disclosed some impressive figures. Less than a year following the inception of Tmall's 'One-Click Easy Global Reach' initiative, as of the end of the first half of 2026, close to 10,000 Tmall brand merchants have successfully made their entry into the Southeast Asian market. Moreover, these participating merchants have witnessed a consistent surge in transaction volume, maintaining a robust double-digit growth rate on a quarter-over-quarter basis.
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