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On July 10, Meili Mingtian (Beijing) Technology Co., Ltd. came into existence, boasting shareholders Sun Dongxu, Shi Ming, and Guo Tianquan—individuals who share the names of the former CEO of Dongfang Zhenxuan, Sun Dongxu, as well as former anchors Mingming and Tianquan. Sun Dongxu holds a 34% stake in the company and assumes the roles of manager, director, and financial officer. The trio has collectively invested 3.4 million, 3.3 million, and 3.3 million yuan, respectively. Notably, Shi Ming and Guo Tianquan have recently disclosed their plans to venture into live streaming, while Sun Dongxu had previously dipped his toes into live streaming for product promotion on May 20. Should the company decide to delve into the realm of live streaming for product promotion, it may adopt a business model akin to that of 'Yuhui Tongxing'.
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