On April 15, AliExpress, Alibaba's cross-border e-commerce arm, is set to convene an exclusive brand summit in Shenzhen. This high-profile event has rolled out the red carpet for executives representing 99 premier brands, with no walk-in registrations permitted. At this juncture, the distribution of invitation letters has drawn to a close. Notably, half of the summit's speakers hail from overseas markets, and the collective overseas sales of the participating brands soar past the one trillion yuan mark. The primary objective of this summit is to unveil tailored, comprehensive overseas expansion strategies, empowering Chinese brands to make their mark on the global stage.
