On March 12, the 2026 China Home Appliances and Consumer Electronics Expo (AWE 2026) kicked off. JD.com made its grand entrance at the expo, joining forces with renowned robot brands such as Unitree Robotics, SE Robotics, Deep Robotics, YuanDian Intelligence, and Inspire Robotics. Together, they showcased a dazzling array of over 60 cutting-edge robot products that stole the spotlight.

During the event, JD.com proudly unveiled its 'Intelligent Robot Industry Acceleration 2.0 Plan'. Under this ambitious initiative, the e-commerce giant pledged to inject a staggering 10 billion yuan in resources. This substantial investment is earmarked to fuel growth across multiple fronts. It encompasses customization of consumer-grade products, leveraging technology for research and development, providing supply chain financial services, fostering collaboration in domestic and international channels, orchestrating co-marketing campaigns, and promoting the development and refinement of industry standards. The overarching goal? To empower brand partners to reach a cumulative revenue milestone of 10 billion yuan by 2026.