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On February 4, Tencent Holdings experienced a stock price decline exceeding 3.6%. WeChat released an official announcement clarifying its recent enforcement actions against excessive marketing and inducement-to-share practices under the guise of Spring Festival promotions. Yuanbao’s festive marketing campaigns incentivized users to repeatedly share links in WeChat groups through mechanisms such as “task completion” and “red envelope rewards,” thereby disrupting the platform’s ecological balance and degrading user experience. As a result, WeChat has imposed restrictions on directly opening violating links within its ecosystem. In response, Yuanbao acknowledged the issue and stated it is urgently refining its sharing protocols, with updates to be deployed at the earliest opportunity.
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