Recently, 37 Interactive Entertainment revealed that it has successfully completed a $20 million investment in BrainCo. The two entities will collaborate to delve into the commercialization route of brain-computer interface technology and drive its implementation across various sectors. Established in February 2015, BrainCo stands out as the inaugural unicorn enterprise in China's brain-computer interface sector. It boasts cutting-edge technological prowess on a global scale, possesses formidable technological barriers that are hard to replicate, and exhibits robust commercialization capabilities. The core team of BrainCo predominantly hails from top-tier educational and research institutions. The company has been granted more than 480 authorized patents. Its flagship products have garnered international certifications and enjoy widespread application. The founder, Han Bicheng, is a prominent figure in the industry. At present, BrainCo has constructed a product matrix centered around three key business segments. It has introduced products in the embodied intelligence domain and has successfully accomplished the commercialization of brain-computer interface technology.