Recently, NVIDIA has made a notable shift in its marketing approach for the RTX 50 series graphics cards, opting to eliminate the tagline "Powering Advanced AI" from both packaging and promotional content. To date, NVIDIA has refrained from issuing a formal statement explaining this strategic move; however, graphics card manufacturers have already rolled out updated labels and packaging.

Since its debut in 2024, this promotional phrase has been a staple in highlighting the AI prowess of RTX graphics cards, underscoring features such as DLSS (Deep Learning Super Sampling), frame generation technology, and the ChatRTX chat functionality. Notwithstanding the alteration in promotional messaging, the AI capabilities inherent in the RTX 50 series remain unscathed, with performance metrics staying consistent.

Built upon NVIDIA's cutting-edge Blackwell architecture, the RTX 50 series graphics cards boast formidable AI computing power, capable of executing up to 2,375 trillion AI operations per second. This immense computational capacity lays a solid foundation for generative AI workloads. Furthermore, the series incorporates the ninth-generation NVIDIA video encoder and is equipped with up to 32GB of video memory, catering to the demands of large-scale 3D projects and sophisticated video editing tasks.