On September 10, 2025, the fifth season of the 'Sailor Star Project' — a collaborative initiative by Amazon Advertising and Amazon Global Selling — officially launched, with fresh episodes rolling out every Wednesday across various online platforms. This season is centered around seven key themes: uncovering new prospects in Europe, making inroads into niche markets, global expansion strategies, full - funnel marketing approaches, new B2B export mechanisms, building brands from the ground up, and cutting - edge technological innovation.

It chronicles the internationalization journeys of 15 Chinese brands hailing from Shenzhen, Dongguan, Hangzhou, and other areas. These brands operate in diverse fields including tech manufacturing, smart home solutions, apparel and travel accessories, as well as children's toys. By presenting genuine accounts of Chinese brands going global, the series illustrates how these brands utilize Amazon Advertising's tools and services to tackle challenges and attain sustainable growth. In doing so, it offers Chinese enterprises valuable references for overseas marketing and in - depth industry insights.