On September 5th, Swatch made public the launch of its MISSION TO EARTHPHASE - MOONSHINE GOLD watch. This timepiece boasts an innovative Earth phase indicator, complemented by Omega's Moonshine 18K gold moon phase display and whimsical Snoopy illustrations. The watch is set to hit the shelves exclusively at selected stores on September 8th. Yet, the design of this new watch has ignited a firestorm of controversy, with critics alleging that it bears a striking resemblance to the previously released Omega×Swatch collaborative model.