AliExpress, the e-commerce arm of Alibaba Group, is gearing up for an ambitious 'elite' brand globalization strategy, set to debut on the cusp of the annual Singles' Day shopping extravaganza. Numerous Fortune 500 companies and leading brands have been extended invitations to join this initiative. Recently, leaked screenshots of AliExpress' Singles' Day brand planning revealed that esteemed brands like Xiaomi and Pop Mart have been selected for its 'Super Brand Plan'. AliExpress intends to establish a dedicated brand zone, offering exclusive traffic gateways and tailored operational support to selected brands, with the objective of catalyzing rapid business expansion. Leveraging major shopping events such as Singles' Day and Black Friday, AliExpress aims to capitalize on market trends and drive business growth. Having already yielded positive results during internal trials, AliExpress' 'Brand Globalization Initiative' is poised to secure additional resources to enhance its business offerings, with a keen focus on deepening collaborations with renowned brands. Officials from AliExpress have hinted at the launch of brand globalization projects, promising to disclose further details at the official unveiling.