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Swiss online classified information enterprise Swiss Marketplace Group (SMG) announced on Tuesday its intention to go public on the SIX Swiss Exchange in the near future, signaling a potential resurgence in the European IPO market. SMG, which operates a suite of online classified advertising and auction platforms, boasts a shareholder base that includes notable investors such as TX Group and General Atlantic. The IPO is anticipated to generate approximately CHF 1 billion for existing shareholders, valuing the company at roughly CHF 4.5 billion.
Founded in 2021, SMG has established itself as Switzerland's leading provider of real estate and car sales websites, achieving sales of CHF 291 million in 2024. The listing process is being spearheaded and meticulously coordinated by a consortium of top-tier banks, including JPMorgan Chase, Goldman Sachs, and UBS.
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