The automotive rental giant Hertz has announced an innovative step in its used car sales strategy, revealing plans to sell vehicles on Amazon's automotive platform. Initially, this service will be available in four cities: Dallas, Houston, Los Angeles, and Seattle, with ambitious plans to expand to 45 locations across the United States in the near future. This development has reportedly sent Hertz's share price soaring by 18% in pre-market trading, signaling a new and promising direction for the company in the used car market.
