In March 2025, the European Commission accused Google's Google Play Store of breaching the EU's Digital Markets Act (DMA). The accusation centered on Google's alleged practice of prohibiting mobile app developers from freely directing users to alternative payment systems that may offer discounts, thereby stifling market competition. This action underscores the EU's unwavering commitment to stringent regulation of large technology firms. Should the accusations be upheld, Google risks facing penalties amounting to as much as 10% of its global annual revenue. To date, Google has remained silent on the accusations.
