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Douyin E-commerce to Merge Instant Retail and E-commerce Operations, Streamlining Organizational Structure
2025-08-14 /
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Author：小编
Douyin E-commerce is set to merge its instant retail and e-commerce operations, leveraging shared product and fulfillment capabilities. Concurrently, the team's organizational structure will undergo an adjustment. This move represents an internal refinement of business management practices, focused on bolstering merchants' operational efficiency and enhancing the user service experience. Importantly, these changes will not affect existing business operations. Douyin E-commerce intends to expand its hour-long and next-day delivery services to more merchants, prioritizing the optimization of e-commerce services and user experience.
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