JD.com CEO Xu Lei: JD.com's Food Delivery Strategy Avoids Vicious Internal Competition
2025-08-12 / Read about 0 minute
Author:小编   

In an interview, Xu Lei, CEO of JD.com Group, clarified that JD.com will not engage in the current 'vicious subsidy wars' within the food delivery market. She believes that such tactics lack innovative models, fail to generate incremental value, and disrupt the market price system, ultimately harming multiple stakeholders. Xu Lei emphasized that the recent surge in food delivery orders is a subsidy-induced bubble, unsustainable and detrimental to merchants, riders, consumers, and the industry as a whole. Instead, JD.com adheres to a long-term value perspective, prioritizing the fulfillment of users' genuine needs and the development of robust system capabilities. The company continues to invest in research and development, dedicated to delivering high-quality food delivery services. JD.com's entry into the food delivery industry is driven by the desire to address industry pain points, not to engage in cutthroat competition.

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