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In May 2026, Alibaba witnessed substantial personnel reshuffles: Wu Zeming, the Group's Chief Technology Officer (CTO), joined the Alibaba Partnership Committee, assuming a role in the pinnacle decision-making echelon. Meanwhile, Yan Xiaolei, CEO of Hema, was reassigned to report directly to Jiang Fan, who oversees the commercial sector. This move suggests that Hema might be on the verge of integration into the China E-commerce Business Group. Alibaba's top brass is convinced that instant retail constitutes a pivotal strategy that must be secured, necessitating long-term investment and a steadfast resolve to capture the lion's share of the market. A year on from the food delivery skirmish, the contest in instant retail is merely at its nascent stage.
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