On April 13, 2026, Google announced that it will adjust its search spam policy on June 15, designating 'back button hijacking' as a violation. This technique interferes with browser history through scripts, preventing users from navigating back normally or forcing redirects to advertising pages, severely degrading user experience. After the new policy takes effect, violating websites will face manual penalties or automatic ranking demotions, directly impacting search rankings. Google provides a two-month grace period, urging website owners to self-inspect their technical implementations and disable malicious code in third-party libraries or advertising platforms. For users, this move will reduce browsing disruptions and enhance the search experience.
