Cainiao Group Inks Strategic Partnership with CP AXTRA, a Key Subsidiary of Thailand’s Charoen Pokphand Group
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Author:小编   

On March 27, 2026, Cainiao Group entered into a strategic cooperation agreement with CP AXTRA, a retail subsidiary of Thailand’s Charoen Pokphand Group. Under the terms of this agreement, Cainiao will harness its cutting-edge digital supply chain technology, advanced warehouse automation systems, and extensive operational expertise in overseas warehouse networks to assist CP AXTRA in establishing a seamless, integrated online-offline instant retail logistics network across Thailand and the ASEAN region. CP AXTRA currently oversees a vast network of over 2,700 physical stores in Thailand and other Asian markets. Through this partnership, both companies aim to revolutionize the retail sector by leveraging technology, thereby boosting supply chain efficiency and elevating the overall customer experience.

Notably, the iWMS picking and packaging system, a collaborative innovation by Cainiao and CP AXTRA, has already been successfully deployed in Makro stores. This system has significantly enhanced picking and packaging efficiency by 140%, while also expanding the daily order fulfillment capacity from 15,000 to an impressive 100,000 orders. This landmark cooperation signifies a profound alliance between a leading Chinese technology firm and a retail powerhouse in Southeast Asia, as they jointly embark on a journey to pioneer new frontiers in smart retail.