Amidst the intensifying competition from Chinese manufacturers in the high-end TV market, Samsung Electronics and LG Electronics are ramping up their efforts to promote OLED TV sales. Market research reveals that Chinese companies Hisense and TCL have notably expanded their presence in the global high-end TV sector. In response to this shift, Samsung and LG are swiftly realigning their market strategies, focusing on the rapid adoption of OLED technology to solidify their leadership positions.