Johnny Srouji, Apple's Vice President of Hardware Technologies, unveiled the company's ambition to leverage generative AI to expedite the development of its bespoke chips. He underscored the pivotal role played by Electronic Design Automation (EDA) firms in navigating the intricate landscape of chip design, while highlighting the potential for generative AI to profoundly enhance productivity. Furthermore, Srouji underscored Apple's willingness to embark on bold endeavors in chip design, exemplified by its decisive shift from Intel chips to in-house solutions for Macs, a move undertaken without a fallback plan, thereby showcasing its unwavering commitment.