Tmall 618 Mid-Year Shopping Festival has set a new benchmark for brand sales. By 9 PM on May 30, notable brands including Apple, Midea, and Haier, among others, surpassed the RMB 100 million sales milestone. According to data, transactions across various industries such as 3C electronics, beauty, home appliances, home decoration, and apparel have exceeded initial projections. The synergy between national subsidy policies and Tmall 618 promotions has fueled a widespread surge in replacement consumption. During the initial phase, the total transaction volume for home appliances, home decoration, mobile phones, and digital products eligible for national subsidies saw a remarkable 283% increase compared to last year's Double 11 Shopping Festival. Notably, 40 brands such as Midea and Haier achieved sales exceeding RMB 100 million. Furthermore, the overall transaction volume in industries like home appliances, furniture, home decoration, and 3C electronics witnessed double-digit year-on-year growth.