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Google's Advertising Technology Antitrust Trial Set to Commence in September
3 day ago /
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Author：小编
In September, Google, a subsidiary of Alphabet Inc., will embark on an antitrust trial. This trial centers on a mandate from antitrust enforcement agencies, which stipulates that Google must divest certain assets from its advertising technology business. This measure is intended to address Google's dominant position in the market for online advertising sales tools. The decision was handed down by a judge at the U.S. District Court in Alexandria, Virginia, with the aim of curbing Google's anti-competitive practice of bundling the use of its ad exchange with its ad server for publishers.
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