Search
Alibaba has revamped its instant retail offering within the Taobao and Tmall Group, rebranding 'One-Hour Delivery' as 'Flash Purchase'. This initiative aims to initially roll out in over 50 cities, with a nationwide reach anticipated by May 6. The enhancement concentrates on three pivotal areas: consumer experience, store inventory, and organizational alignment. For consumers, Taobao Flash Purchase will team up with Ele.me to introduce subsidies exceeding 10 billion yuan. On the supply front, Ele.me will grant full access to its merchant network and collaborate with 200 key brands. Structurally, Taobao Flash Purchase will oversee the instant retail operations, currently linking over 3 million stores, with strengths in categories such as 3C electronics, apparel, and fast-moving consumer goods.
-
C114 Communication Network -
Communication Home
