EU Regulators Intensify Scrutiny of Apple's New App Fee Model
2025-01-14

Apple's revamped fee structure for app developers is now under rigorous examination by EU antitrust regulators. This review is driven by the EU's apprehension that Apple's new fee model, which imposes a one-time installation charge of €0.50 per app on developers, may escalate costs for software manufacturers. The European Commission's regulatory arm has circulated a questionnaire that delves into the rationale behind this so-called "core technology fee." Apple introduced this new fee structure to align with the EU's Digital Markets Act, presenting developers with two options: maintain the existing terms with commissions reaching up to 30% or adopt a new model featuring reduced commissions but supplemented with additional fees. The outcome of this review could profoundly impact Apple's pricing strategy and its collaborations with developers.