Initial Batch of Entry-Level MacBook Neo Models Quickly Sells Out, Apple Ramps Up Supplier Orders in Response
6 day ago / Read about 0 minute
Author:小编   

The initial batch of Apple's entry-level MacBook Neo models has been completely sold out, leading the tech giant to swiftly place additional orders with its suppliers. As a result, the estimated delivery time has now been extended to five months. Furthermore, Apple anticipates that the annual sales for this model will surge from the previously projected 7 million units to a robust 10 million units. Earlier reports had hinted at a potential shortage of A18 Pro chips, which initially placed Apple in a challenging situation. At present, Apple is utilizing A18 Pro chips that have minor defects. To secure the necessary production capacity, Apple is incurring higher costs and has had to deactivate certain GPU cores. This strategy has inevitably put pressure on the profit margins of the MacBook Neo. Nonetheless, the latest developments suggest that Apple is prepared to forego some profit in order to bolster its market share.