In Germany, consumers who are planning to upgrade their personal computers (PCs) in 2026 are now grappling with a dramatic surge in memory market prices. According to local retail data, the upward trend in prices, which commenced in the latter half of 2025, has become even more pronounced in early 2026. Specifically, the prices of DDR5 memory have shot up by more than four times compared to their levels in July 2025. Meanwhile, DDR4 memory prices have also witnessed a significant increase, climbing by over 150%. The memory shortage is anticipated to continue until 2027. This situation is primarily attributed to a sharp rise in demand for artificial intelligence (AI) technologies and the fact that manufacturers are redirecting their production capacities towards high - margin products. This prevailing trend has already permeated the end - user market, leading to higher costs for PCs, smartphones, and various other devices. As a result, some manufacturers may find themselves compelled to raise their prices.