In December 2025, the prices of DDR5 memory soared dramatically. This surge was driven by a surge in AI demand and adjustments in manufacturers' production capacities. Some DDR5 memory models even became more expensive than graphics cards. Against this backdrop, the Russian hardware outlet PRO HiTech put forward a radical solution. Drawing on the modification expertise of hardware expert Viktor "Vik-on", hardcore DIY enthusiasts are now attempting to hand-assemble memory modules in an effort to sidestep the exorbitant costs.
This phenomenon underscores profound shifts within the DIY market ecosystem. Since early 2025, when DDR4 memory faced structural shortages due to production capacity relocation, consumer memory prices have surged by over 200%. This price hike has directly led to a 40%-50% year-on-year decline in motherboard shipments. In response, player strategies have become increasingly polarized. Some users have resorted to temporary cost-saving measures, such as using single-stick memory configurations or laptop RAM adapters. Others have chosen to upgrade older platforms, like extending the lifespan of AMD AM4 motherboards by simply swapping out CPUs.
Market fragmentation is also intensifying. Gaming consoles and mobile devices are luring PC users away with their cost-effectiveness. Meanwhile, high-end DIY enthusiasts are focusing on personalized customization, pursuing premium upgrades like chassis liquid cooling systems. Industry forecasts indicate that AI-driven memory shortages may persist until 2026. If prices remain high over the long term, the DIY market will likely accelerate its shift towards niche specialization. Traditional value-oriented builds will face a complete restructuring.
