Based on internal documents, Dell has announced a comprehensive price increase for its commercial product lines, effective December 17. This adjustment primarily targets corporate clients, leaving ordinary consumers unaffected. The root cause of this price surge lies in the global scarcity of DRAM and NAND chips—key components in electronic devices. The constrained supply has directly escalated overall production costs within the PC industry. The extent of the price hike varies according to product configurations, with increases generally spanning from 10% to 30%. For instance, Dell's Pro and Pro Max series desktops and laptops, which come with 32GB of memory, will witness price jumps ranging from $130 to $230. Meanwhile, top-tier models boasting 128GB of memory will see a price increase between $520 and $765. Laptops offering optional 1TB storage will incur an extra cost increase of $55 to $135. Furthermore, AI-related products, including specific monitor models and laptops equipped with NVIDIA GPUs, will also be subject to price rises. A Dell spokesperson explained that this strategic move is intended to safeguard the stable functioning of the supply chain and ensure the ongoing delivery of dependable products and service value to customers.
