According to reports from tech media outlets, AMD has notified its partners, including ASUS and Gigabyte, of its intention to implement a price hike of at least 10% across its entire lineup of GPU products, effective from 2026. The new pricing structure is anticipated to be officially rolled out in the upcoming weeks. The primary impetus behind this price adjustment stems from shifts in the global DRAM chip market's supply-demand dynamics. Presently, the DRAM price escalation has permeated into the consumer-grade DDR5 memory and storage chip sectors, with certain DDR5 memory module prices witnessing a surge exceeding 200%. Game graphics cards heavily depend on DRAM chips for their GDDR memory, and with the ongoing mismatch between DRAM chip supply and demand, the cost pressure on graphics card production has been steadily intensifying, directly contributing to the rise in GPU prices. PowerColor, a prominent AMD partner, has openly advised gamers to make their graphics card purchases before the year-end holiday season, explicitly stating that GPU price hikes in 2026 are inevitable. Industry analysts forecast that a range of graphics card manufacturers are likely to follow AMD's lead and revise their prices in the coming weeks to safeguard their profit margins.