On September 30th, it was announced that Transsion Holdings has laid out plans to launch products in the first half of the upcoming year. These products will be outfitted with Qualcomm's third - generation Snapdragon 7 mobile processing platform. A selection of models from this platform will find their way into Transsion's mobile phones and tablet devices.

In the past, Transsion's 5G mobile platforms relied solely on MediaTek's solutions. The shift to Qualcomm's platform, however, is no simple task. It necessitates a fresh round of adaptation and verification processes. From an industry perspective, this transition will inevitably drive up the overall cost of chips. In the Western business context, such strategic moves often involve in - depth cost - benefit analyses. Companies need to weigh the long - term advantages of adopting a new platform, such as potential performance improvements and enhanced market competitiveness, against the short - term increase in costs. This decision by Transsion reflects its proactive approach in the ever - evolving 5G market, aiming to stay ahead of the curve and offer cutting - edge products to consumers.