According to TrendForce's insights, consumer market demand was already stretched thin in the first half of the year, and the anticipated boost from the second half's peak season fell short of expectations. Initially, the market projected that prices would level out in the fourth quarter. Nevertheless, owing to supply constraints in HDDs and excessively prolonged lead times, Cloud Service Providers (CSPs) have promptly redirected their storage needs towards QLC Enterprise SSDs. This shift has triggered a substantial surge in urgent orders over the short term, causing notable market volatility. Concurrently, SanDisk has taken the initiative to announce a 10% price increase, while Micron has temporarily halted its quotations, citing considerations related to price and capacity allocation. This has shifted the sentiment on the supply side from cautious to proactive. Consequently, it is projected that contract prices for various NAND Flash products will experience a comprehensive increase in the fourth quarter, averaging a rise of 5-10%.