Dao Fang, the former leader of Taobao Live, ventured into a new enterprise called Infimate after departing from Alibaba. His objective is to construct an AI-driven e-commerce service ecosystem. By leveraging AI technology, he aims to offer users a bespoke, one-on-one 'digital best friend' shopping experience that encompasses a range of services, including fashion styling recommendations, discount computations, and optimal purchase timing alerts.