Following the rollout of Google's AI-powered search feature, concerns arose regarding a potential decline in website traffic. Nonetheless, Google's data indicates that the overall click volume has remained consistent. In fact, some websites have reported an uptick in traffic, while others have experienced a slight dip. Although AI-generated summaries might diminish users' inclination to click on links, those who do visit the websites tend to engage for longer periods, thereby delivering higher value. Websites featuring forums, videos, and original content have seen the most benefits. Google emphasizes that it continues to direct billions of clicks to websites daily, underscoring the enduring strength of the value exchange between search and the web. Furthermore, Google is currently testing AI-curated search pages, paving the way for even more groundbreaking advancements in search functionality.