Search
Microsoft has deployed a contentious marketing tactic on the international version of Bing. When users search for AI services offered by competitors such as DeepSeek, ChatGPT, Gemini, or Claude, an enticing promotional banner emerges on the page, steering users towards its proprietary Copilot service. This banner appears prominently across all browsers for relevant keyword searches, featuring catchphrases like "Your Copilot is here" and "Use Copilot to seamlessly ask questions, create images, and manage tasks." Additionally, the banner includes a search box that directs users to the Copilot official website. This strategy is not unprecedented; Microsoft has previously promoted its Edge browser within Bing, disregarding Google Chrome. It's worth noting that Google too engages in similar tactics to boost its own AI search and Gemini services.
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